(The Post Milennial) – Victoria’s Secret will no longer feature “Angels” as the main brand of their famed lingerie line. Instead, management has decided to transform the company and take the brand in an entirely new direction.
In a desperate attempt to rebuild the brand and to save face after woke activists smeared Victoria’s Secret of not being inclusive of all different body types, the company decided to hire spokeswomen to promote the brand through podcasts and other marketing materials called the VS Collective.
We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria’s Secret. @adutakech1 @amandadecadenet @mPinoe @priyankachopra Eileen Gu, Paloma Elsesser, Valentina Sampaio https://t.co/IdYrmLWkPM pic.twitter.com/bd9QMhCz2W
— Victoria's Secret (@VictoriasSecret) June 16, 2021
The spokeswomen that will be featured in a 10-episode podcast includes; soccer star and social justice warrior Megan Rapinoe, actress and feminist Priyanka Chopra, Brazilian transgender model Valentina Sampaio and others, Page Six reported.
However, the spokeswomen will allegedly stick to podcasting instead of modeling the brands sexy lingerie. “When the world was changing, we were too slow to respond,” Martin Waters, the chief executive of Victoria’s Secret told The New York Times. “We needed to stop being about what men want and to be about what women want.”
“For decades, Victoria’s Secret’s scantily-clad supermodels epitomized the height of femininity for millions. Now, the lingerie giant is not just trying to redefine itself — but also the very idea of what “sexy” is,” The New York Times said on Twitter.
Victoria's Secret is getting rid of its Angels and wings. The company has hired new representatives — including soccer star Megan Rapinoe and actress Priyanka Chopra Jonas — as it tries to conduct one of the most extreme brand turnarounds in recent memory. https://t.co/tdP4s3cCNM
— The New York Times (@nytimes) June 16, 2021
“I’ve known that we needed to change this brand for a long time, we just haven’t had the control of the company to be able to do it,” Waters told The New York Times. “In the old days, the Victoria brand had a single lens, which was called ‘sexy.'”
US women’s soccer star Megan Rapinoe told The Times that there’s not a one-size-fits-all approach to sexiness.
“As a gay woman, I think a lot about what we think is sexy, and we are afforded the ability to do that, because I don’t have to wear the traditional sexy thing to be sexy and I don’t think the traditional thing is sexy when it comes to my partner or people I’ve dated,” Rapinoe told the outlet. “I think functionality is probably the sexiest thing we could possibly achieve in life. Sometimes just cool is sexy too.”
An insider told Page Six that, “It’s a group of women inspiring change and positivity. It’s another step they’re taking towards transforming the brand. The entire industry thought Victoria Secret was done.”